The thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.
The Fun Theory is an initiative of Volkswagen, it is a competition to find examples that prove the fun theory, if you come up with a good one than you could win €2500. The competition is open to anyone!
The Rules are simple, find your own evidence for the theory that fun is best way to change behaviour for the better. For yourself, for the environment or something entirely different. Your entries should be presented with a written explanation plus a visualisation of the idea itself. It could be a simple sketch, photos or a film of a prototype. You decide what will do your entry justice. Then go too; http://www.thefuntheory.com
Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here
The World’s Deepest Bin
To throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here.
Bottle Bank Arcade Machine
Many of us return our plastic bottles and cans. Noticeably fewer recycle their glass. Maybe that’s because we don’t get any money in return, as we do for cans and plastic. Can we change this attitude by making recycling glass fun to do? So you are not just rewarded with a good conscience, you also get a smile. See the results here.